Enhancing brand image via sponsorship Strength of association effects.

Enhancing brand image via sponsorship Strength of association effects.

Bibliografiset tiedot
Julkaisussa:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Päätekijä: Zdravkovic, Srdan
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Corporate sponsorship.
Brand image.