The image management function of sponsorship A general theoretical framework.

The image management function of sponsorship A general theoretical framework.

Detaylı Bibliyografya
Yayımlandı:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Yazar: Kim, Kihan
Materyal Türü: Makale
Dil:English
Konular:
Corporate sponsorship.
Corporate image.
Information management.