The image management function of sponsorship A general theoretical framework.

The image management function of sponsorship A general theoretical framework.

Bibliografske podrobnosti
izdano v:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Glavni avtor: Kim, Kihan
Format: Article
Jezik:English
Teme:
Corporate sponsorship.
Corporate image.
Information management.