The image management function of sponsorship A general theoretical framework.

The image management function of sponsorship A general theoretical framework.

Bibliografski detalji
Izdano u:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Glavni autor: Kim, Kihan
Format: Članak
Jezik:English
Teme:
Corporate sponsorship.
Corporate image.
Information management.