The image management function of sponsorship A general theoretical framework.

The image management function of sponsorship A general theoretical framework.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Prif Awdur: Kim, Kihan
Fformat: Erthygl
Iaith:English
Pynciau:
Corporate sponsorship.
Corporate image.
Information management.