Managing a sponsored brand The importance of sponsoship portfolio congruence.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
1. Verfasser:	Groza, Mark D.
Format:	Artikel
Sprache:	English
Schlagworte:	Corporate sponsorship. Brand equity.