The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model.
| 發表在: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |