From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 39, 1-4 (2012).
Egile nagusia: McGraw, A. Peter
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Marketing.
Pharmaceutical industry.
Religious organizations.