APA (7th ed.) Citation

McGraw, A. P. From the commerical to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing. Journal of consumer research.

Chicago Style (17th ed.) Citation

McGraw, A. Peter. "From the Commerical to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing." Journal of Consumer Research .

MLA (9th ed.) Citation

McGraw, A. Peter. "From the Commerical to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing." Journal of Consumer Research, .