Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Библиографические подробности
Опубликовано в::MIT Sloan management review V. 53, 3 (2012).
Главный автор: Antorini, Yun Mi
Формат: Статья
Язык:English
Предметы:
Toy industry.
Customer relations.
Market strategy.
Management science.