Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Bibliografski detalji
Izdano u:MIT Sloan management review V. 53, 3 (2012).
Glavni autor: Antorini, Yun Mi
Format: Članak
Jezik:English
Teme:
Toy industry.
Customer relations.
Market strategy.
Management science.