Collaborating with customer communities Lessons from the Lego group.

Bibliografiska uppgifter
I publikationen:	MIT Sloan management review V. 53, 3 (2012).
Huvudupphovsman:	Antorini, Yun Mi
Materialtyp:	Artikel
Språk:	English
Ämnen:	Toy industry. Customer relations. Market strategy. Management science.