Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Detalhes bibliográficos
Publicado no:MIT Sloan management review V. 53, 3 (2012).
Autor principal: Antorini, Yun Mi
Formato: Artigo
Idioma:English
Assuntos:
Toy industry.
Customer relations.
Market strategy.
Management science.