Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Opis bibliograficzny
Wydane w:MIT Sloan management review V. 53, 3 (2012).
1. autor: Antorini, Yun Mi
Format: Artykuł
Język:English
Hasła przedmiotowe:
Toy industry.
Customer relations.
Market strategy.
Management science.