Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Bibliographische Detailangaben
Veröffentlicht in:MIT Sloan management review V. 53, 3 (2012).
1. Verfasser: Antorini, Yun Mi
Format: Artikel
Sprache:English
Schlagworte:
Toy industry.
Customer relations.
Market strategy.
Management science.