Where the suckers moon the ife and death of an advertising campaign

Podrobná bibliografie
Hlavní autor:	Rothenberg, Randall
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New York Vintage Books, a division of Random House 1994.
Témata:	Weiden & Kennedy > Case studies. Advertising > United States. Advertising campaigns > United States. Advertising agencies > United States. Advertising > Automobiles > United States > Case studies. Subaru automobile > Marketing > Case studies.