Doing well while doing good the marketing link between business & nonprofit causes

Doing well while doing good the marketing link between business & nonprofit causes

書誌詳細
第一著者: Embley, L. Lawrence
フォーマット: 図書
言語:English
出版事項: Englewood Cliffs, N.J. Prentice Hall c1993.
主題:
Social responsibility of business > United States.
Corporations > Charitable contributions > United States.
Marketing > United States.
Nonprofit organizations > United States > Marketing.