Broadcasting the branded burgis the Philippine middle class in Nestle's Kasambuhay, Habambuhay centennial celebration campaign
"This study aims to answer how socio-economic classes are represented in broadcast mass media advertisements. The research problem is uncovering the mediated narrative myth of the Philippine middle class as shown in the centennial celebration campaign of Nestle Philippines, entitled Kasambuhay,...
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| フォーマット: | 学位論文 |
| 言語: | English |
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2012.
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