A comparative textual analysis of print and online advertisements of Belo Medical Group

"This study aims to analyze how selected Belo Medical Group advertisements construct notions of beauty through commodification and the effects of technologization of the body. The study tried to explore how the female body seen, shaped and modified by society in accordance to its ideals and fal...

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Bibliographic Details
Main Author: Reyes, Mary Josephine Tranquilino 1989-
Other Authors: Manalili, Perlita G. (adviser.)
Resource Type: Thesis
Language:English
Published: 2012.
Subjects:

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-1891TH LG 993.5 2012 / M3 R4947 (2012) Room-use Only On-Shelf