The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing V. 76, 1 (2012).
मुख्य लेखक: Wiles, Michael A.
स्वरूप: लेख
भाषा:English
विषय:
Brand equity.
Abnormal returns.
Acquisitions & mergers.