The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Dettagli Bibliografici
Pubblicato in:Journal of marketing V. 76, 1 (2012).
Autore principale: Wiles, Michael A.
Natura: Articolo
Lingua:English
Soggetti:
Brand equity.
Abnormal returns.
Acquisitions & mergers.