The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V. 76, 1 (2012).
Príomhchruthaitheoir: Wiles, Michael A.
Formáid: Alt
Teanga:English
Ábhair:
Brand equity.
Abnormal returns.
Acquisitions & mergers.