The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 76, 1 (2012).
Päätekijä: Wiles, Michael A.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brand equity.
Abnormal returns.
Acquisitions & mergers.