That was funny, but what was the brand again? Humorous television commercials and brand linkage.
| Τόπος έκδοσης: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| Κύριος συγγραφέας: | |
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Θέματα: |