The rise of online advertising and its impact on the future of Philippine newspapers

"In this study, the future of print newspapers was seen as a function of the financial aspects in its production: advertising and circulation. With the growth of digital media in advanced countries and the decline in newspaper readership, many newspapers have ceased to exist as printed products...

Mô tả đầy đủ

Chi tiết về thư mục
Tác giả chính: Concha, Jean Louise Villanueva
Tác giả khác: Soler, Jossa Kristine Cruz, Arao, Danilo A. (adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
Được phát hành: 2012.