The rise of online advertising and its impact on the future of Philippine newspapers
"In this study, the future of print newspapers was seen as a function of the financial aspects in its production: advertising and circulation. With the growth of digital media in advanced countries and the decline in newspaper readership, many newspapers have ceased to exist as printed products...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Thesis |
| Language: | English |
| Published: |
2012.
|