The East Asian pop fandom an analysis of the motivations and gains of the Filipino audience in consuming Japanese and Korean popular culture
"The rise of the popularity of East Asian pop is not only a phenomenon observable in the Philippines, but rather a part of the growing global attention on the entertainment industry of Japan and Korea. Employing the Uses and Gratification Theory, this study analyzes the motivations of fans of J...
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| Format: | Thesis |
| Language: | English |
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2012.
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