Marke-tugs is the new sound of marke-ting a case study of Filipino fans' Facebook page as a consumer empowerment through the internet
"This Undergraduate Thesis examines the Consumer Empowerment exhibited by the Millennials through creation of a Facebook (Fan) Page. The Facebook page, Tugs Page, was inspired with the Television Commercial "Tugs" od Selecta Cornetto's first marketing campaign, the "Bente&qu...
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | थीसिस |
| भाषा: | English |
| प्रकाशित: |
2012.
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| विषय: |