Marke-tugs is the new sound of marke-ting a case study of Filipino fans' Facebook page as a consumer empowerment through the internet
"This Undergraduate Thesis examines the Consumer Empowerment exhibited by the Millennials through creation of a Facebook (Fan) Page. The Facebook page, Tugs Page, was inspired with the Television Commercial "Tugs" od Selecta Cornetto's first marketing campaign, the "Bente&qu...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Tesis |
| Lenguaje: | English |
| Publicado: |
2012.
|
| Materias: |