Enhancement of the marketing strategies of the Quezon City Public Library

Marketing the library's services and products is an important aspect in a library's growth. This study focused on enhancing the current marketing strategies of the Quezon City Public Library's (QCPL) services and collections to its community. The study is descriptive in nature and...

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Détails bibliographiques
Auteur principal: Almenario, Krizia Shae B. (Auteur)
Autres auteurs: Apolinario, Rhea Rowena U. (adviser.)
Format: Thèse
Langue:English
Publié: Quezon City : School of Library and Information Studies, University of the Philippines 2012.
Sujets: