Enhancement of the marketing strategies of the Quezon City Public Library

Marketing the library's services and products is an important aspect in a library's growth. This study focused on enhancing the current marketing strategies of the Quezon City Public Library's (QCPL) services and collections to its community. The study is descriptive in nature and...

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Bibliographic Details
Main Author: Almenario, Krizia Shae B. (Author)
Other Authors: Apolinario, Rhea Rowena U. (adviser.)
Resource Type: Thesis
Language:English
Published: Quezon City : School of Library and Information Studies, University of the Philippines 2012.
Subjects:

School of Library and Information Studies (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
LS-2789TG LG 993.5 2012 L4 A46 Room-use Only On-Shelf