Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

書目詳細資料
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author), Kotler, Wendy I. 1947- (Author)
Resource Type: 圖書
語言:English
出版: San Francisco,CA Jossey-Bass c2008.
版:Second edition.
主題:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-9690 AM 5 K68 2008 Regular Circulation On-Shelf