Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Bibliographic Details
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author), Kotler, Wendy I. 1947- (Author)
Resource Type: Book
Language:English
Published: San Francisco,CA Jossey-Bass c2008.
Edition:Second edition.
Subjects:

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-9690 AM 5 K68 2008 Regular Circulation On-Shelf