Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Bibliographische Detailangaben
Hauptverfasser: Kotler, Neil G. 1941- (VerfasserIn), Kotler, Philip (VerfasserIn), Kotler, Wendy I. 1947- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Francisco,CA Jossey-Bass c2008.
Ausgabe:Second edition.
Schlagworte:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.