Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Bibliografski detalji
Glavni autori: Kotler, Neil G. 1941- (Autor), Kotler, Philip (Autor), Kotler, Wendy I. 1947- (Autor)
Format: Knjiga
Jezik:English
Izdano: San Francisco,CA Jossey-Bass c2008.
Izdanje:Second edition.
Teme: