Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Dettagli Bibliografici
Autori principali: Kotler, Neil G. 1941- (Autore), Kotler, Philip (Autore), Kotler, Wendy I. 1947- (Autore)
Natura: Libro
Lingua:English
Pubblicazione: San Francisco,CA Jossey-Bass c2008.
Edizione:Second edition.
Soggetti:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.