Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Detaylı Bibliyografya
Asıl Yazarlar: Kotler, Neil G. 1941- (Yazar), Kotler, Philip (Yazar), Kotler, Wendy I. 1947- (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: San Francisco,CA Jossey-Bass c2008.
Edisyon:Second edition.
Konular:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.