Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kotler, Neil G. 1941- (Údar), Kotler, Philip (Údar), Kotler, Wendy I. 1947- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: San Francisco,CA Jossey-Bass c2008.
Eagrán:Second edition.
Ábhair:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.