Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Détails bibliographiques
Auteurs principaux: Kotler, Neil G. 1941- (Auteur), Kotler, Philip (Auteur), Kotler, Wendy I. 1947- (Auteur)
Format: Livre
Langue:English
Publié: San Francisco,CA Jossey-Bass c2008.
Édition:Second edition.
Sujets:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.