Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Detalhes bibliográficos
Principais autores: Kotler, Neil G. 1941- (Autor), Kotler, Philip (Autor), Kotler, Wendy I. 1947- (Autor)
Formato: Livro
Idioma:English
Publicado em: San Francisco,CA Jossey-Bass c2008.
Edição:Second edition.
Assuntos:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.