Cita APA (7a ed.)

Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources (Second edition.). Jossey-Bass.

Cita Chicago Style (17a ed.)

Kotler, Neil G., Philip Kotler, y Wendy I. Kotler. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. Second edition. San Francisco,CA: Jossey-Bass, 2008.

Cita MLA (9a ed.)

Kotler, Neil G., et al. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. Second edition. Jossey-Bass, 2008.