A proposed strategic marketing plan for selected academic libraries in Metro Manila
This study investigated the extent of marketing planning and performance of academic librarians in Metro Manila. Factors such as their attitude on the need for marketing, application of a marketing program and marketing planning were determined, together with their current marketing practices. The...
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| その他の著者: | , , |
| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
Quezon City : School of Library and Information Studies, University of the Philippines Diliman
2011.
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