A proposed strategic marketing plan for selected academic libraries in Metro Manila

This study investigated the extent of marketing planning and performance of academic librarians in Metro Manila. Factors such as their attitude on the need for marketing, application of a marketing program and marketing planning were determined, together with their current marketing practices. The...

Full description

Bibliographic Details
Main Author:	Dayrit, Brian Lloyd B. (Author)
Other Authors:	Aguirre, Vyva Victoria M. (adviser.), Santos, Herminia H. (adviser.), Lapuz, Elvira B. (reader.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2011.
Subjects:	Academic Libraries > Philippines > Manila Metropolitan Area > Marketing. Academic librarians > Philippines > Manila Metropolitan Area.

Main Library: University Archives Division (UP Diliman)

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
UARD-12503T	LG 995 2011 L4 / D39				Room-use Only	On-Shelf

School of Library and Information Studies (UP Diliman)

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
LS-2782TG	LG 995 2011 L4 D39				Room-use Only	On-Shelf