A proposed strategic marketing plan for selected academic libraries in Metro Manila

This study investigated the extent of marketing planning and performance of academic librarians in Metro Manila. Factors such as their attitude on the need for marketing, application of a marketing program and marketing planning were determined, together with their current marketing practices. The...

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Manylion Llyfryddiaeth
Prif Awdur: Dayrit, Brian Lloyd B. (Awdur)
Awduron Eraill: Aguirre, Vyva Victoria M. (adviser.), Santos, Herminia H. (adviser.), Lapuz, Elvira B. (reader.)
Fformat: Traethawd Ymchwil
Iaith:English
Cyhoeddwyd: Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2011.
Pynciau: