A proposed strategic marketing plan for selected academic libraries in Metro Manila

Bibliographic Details
Main Author:	Dayrit, Brian Lloyd B. (Author)
Other Authors:	Aguirre, Vyva Victoria M. (adviser.), Santos, Herminia H. (adviser.), Lapuz, Elvira B. (reader.)
Format:	Thesis
Language:	English
Published:	Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2011.
Subjects:	Academic Libraries > Philippines > Manila Metropolitan Area > Marketing. Academic librarians > Philippines > Manila Metropolitan Area.