A proposed strategic marketing plan for selected academic libraries in Metro Manila

A proposed strategic marketing plan for selected academic libraries in Metro Manila

This study investigated the extent of marketing planning and performance of academic librarians in Metro Manila. Factors such as their attitude on the need for marketing, application of a marketing program and marketing planning were determined, together with their current marketing practices. The...

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Detalhes bibliográficos
Autor principal: Dayrit, Brian Lloyd B. (Autor)
Outros Autores: Aguirre, Vyva Victoria M. (adviser.), Santos, Herminia H. (adviser.), Lapuz, Elvira B. (reader.)
Formato: Tese
Idioma:English
Publicado em: Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2011.
Assuntos:
Academic Libraries > Philippines > Manila Metropolitan Area > Marketing.
Academic librarians > Philippines > Manila Metropolitan Area.