Art direction

A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasizes the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visua...

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Podrobná bibliografie
Hlavní autor: Mahon, Nik
Médium: Kniha
Jazyk:English
Vydáno: Lausanne, Switzerland AVA Publishing SA c2010
Edice:Basics advertising 02
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