APA (7th ed.) Citation

Ulaga, W. Hybrid offerings: How manufacturing firms combine goods and services successfully. Journal of marketing.

Chicago Style (17th ed.) Citation

Ulaga, Wolfgang. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully." Journal of Marketing .

MLA (9th ed.) Citation

Ulaga, Wolfgang. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.