Hybrid offerings How manufacturing firms combine goods and services successfully.
Published in: | Journal of marketing V. 75, 5,6 (2011). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |
Published in: | Journal of marketing V. 75, 5,6 (2011). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |