Ata uhi

Decision process evolution in customer channel.

Ngā taipitopito rārangi puna kōrero
I whakaputaina i:Journal of marketing V. 75, 5,6 (2011).
Kaituhi matua: Valentini, Sara
Hōputu: Tuhinga
Reo:Ingarihi
Ngā marau:
Product choice.
Decision making.
Distribution channels.
Marketing management.