Is retail category management worht the effect and does a category captain help or hinder)?.

Is retail category management worht the effect and does a category captain help or hinder)?.

Bibliographic Details
Published in:Journal of marketing V. 75, 5,6 (2011).
Main Author: Gooner, Richard A.
Format: Article
Language:English
Subjects:
Supermarkets.
Category management.
Suppliers.