The bright side and dark side of embedded ties in business-to-business innovation.

The bright side and dark side of embedded ties in business-to-business innovation.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 75, 5,6 (2011).
Hovedforfatter: Noordhoff, Corine S.
Format: Article
Sprog:English
Fag:
Knowledge management.
Business to business commerce.
Vendor supplier relations.
Innovations.