Behemoths at the gate How incumbents take on acquisitive entrances (and why some do better than others).
| Published in: | Journal of marketing V. 75, 5,6 (2011). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |