Behemoths at the gate How incumbents take on acquisitive entrances (and why some do better than others).
| Publicat a: | Journal of marketing V. 75, 5,6 (2011). |
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| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |