It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 75, 5,6 (2011).
Huvudupphovsman: Moreau, C. Page
Materialtyp: Artikel
Språk:English
Ämnen:
Gifts.
Customization.
Product design.
Consumer behavior.